A Simple Guide to Sending Mass Messages and Managing Templates in Maxchat: Hassle-Free!

Want to send messages to many customers at once easily and in compliance with platform rules? In Maxchat, you can do that with two key features: Broadcast and Template Message. These tools are essential, especially if you use WhatsApp for business communication.

No need to worry about the technical side; this guide explains everything in a clear and simple way. Let’s explore how to make the most of these powerful features.

What Are Broadcast and Template Message in Maxchat?

Imagine you want to announce a new promotion or send reminders to hundreds or even thousands of customers. Doing that manually would be exhausting. This is where the Broadcast feature helps.

• Broadcast lets you send messages to many recipients at once, allowing you to reach more customers quickly and efficiently.
• However, to send Broadcast messages, especially through Meta platforms like WhatsApp, you need a Template Message.

A Template Message is a special type of message designed to initiate a conversation with your customers. It is primarily used when:

• The customer has never messaged you before, or
• The customer has not messaged you in the past 24 hours.

Why Do You Need Template Messages?

Template Messages are required for sending broadcasts on Meta (WhatsApp). They ensure your communication remains:

• Efficient
• Relevant
• Compliant with WhatsApp’s policies

By using approved templates, you help prevent misuse, maintain message quality, and make your mass messaging process structured and controlled.

You can find Template Messages under the Broadcast menu in Maxchat.

Choosing the Right Channel: WhatsApp Business Pro vs. WhatsApp Basic

Maxchat supports Template Messages across several channels, including two for WhatsApp:

• WhatsApp Business Pro (WABA Pro)
• WhatsApp Basic (WA Basic)

How Do the Templates Differ?

In WA Basic, broadcast templates are simpler. Some categories available in WABA Pro, such as Category (Marketing, Utility, Authentication), Language, and Type (Header, Footer, Button), are not available in WA Basic.

Using Parameters in Template Messages: Make It More Personal

Want your broadcast messages to feel more personal? For example, addressing customers by name? That is where Parameters come in.

• What Are Parameters?
• How Do They Work?

Parameter values are filled in under the Broadcast Message menu before sending.

Understanding Template Status: Is Your Template Ready to Use?

After you create a template (except in WA Basic, where it is automatic), templates, especially those in WABA Pro, must go through Meta’s approval process. You can monitor their status in Maxchat:

• Draft: The template is still being created. You can edit it freely.
• Published: The template has been sent to Meta for review. It cannot be edited until Meta’s decision is finalized.
• Rejected: The template was rejected by Meta, often due to wording issues or policy violations. Contact Maxchat support and provide the rejected template name for assistance.
• Accepted: The template has passed review and is ready for use. Meta determines its category (Marketing, Utility, or Authentication). Once accepted, it cannot be edited because it is officially registered on Meta.

Using Template Filters: Find Templates Easily

If you manage multiple templates, searching manually can be time-consuming. Maxchat offers a Template Filter to help you find them quickly.

You can filter templates by:

• Category: Choose one or more categories (Marketing, Utility, Authentication). Available only in WABA Pro.
• Status: Filter by Draft, Published, Rejected, or Accepted templates. Multiple selections are supported.

You can even combine filters (category and status) for more specific searches.

Conclusion

The Broadcast and Template Message features in Maxchat are a powerful duo for reaching your customers at scale, especially through WhatsApp.

Using Template Messages ensures your communication complies with platform rules, initiates conversations properly, and feels more personal through parameters.

By understanding the template approval process and using filters effectively, you can manage and optimize your broadcast campaigns with ease.

Now you are ready to master mass messaging in Maxchat without the hassle.

If you require further assistance, please contact the Maxchat support team via WhatsApp.

Need other guides?Visit the Maxchat documentation for comprehensive information on features and usage.